In this scenario, I served as the new lead analyst for the New York Citi Bike program. Since its inception in 2013, the Citi Bike program has been consistently collecting data on bike utilization, thereby creating an extensive database.
In this project, I embarked on the journey to unlock hidden trends and patterns within the Citi Bike data. I selected data from May to July 2023. My task was to design visualizations and provided valuable insights for decision-makers.
The project's main objectives included:
Exploring the Citi Bike Trip History Logs to identify and understand two unexpected phenomena.
Designing visualizations for each phenomenon, showcasing trends over a chosen timespan.
Creating two intuitive Tableau dashboards to consolidate the visualizations and insights for easy navigation.
Developing a dynamic map that showcases the popularity of bike stations over time.
Crafting a compelling Tableau story that effectively communicates the findings, trends, and analyses to a non-technical audience.
The project presented several intriguing challenges, such as handling large datasets and ensuring data consistency. The data set included records for over 272,700 transactions. I employed calculated fields to derive meaningful insights from the data. I designed visualizations that highlighted ridership, fluctuations in use, peak hours, and station popularity.
To present the outcomes of my analysis effectively, I curated an engaging Tableau story that encompassed the visualizations, dashboards, and maps. In addition, the story was accompanied by insightful analyses that contextualized the trends observed in the data. The culmination of my efforts resulted in a professional and visually appealing presentation that can inform programmatic changes and contribute to the city's objectives.
This project features numerical callouts, interactive pie charts, two animated maps, two dynamic line graphs, and a storyboard. The dimensions of the project have been adjusted to fit within this blog.
By utilizing Tableau's robust features and employing analytical rigor, I was able to showcase trends in the data and provide insight into the Citi Bike program. My work showcases my expertise in data visualization, storytelling, and data-driven decision-making, positioning me as a valuable asset to any team seeking to make informed strategic choices based on data-driven insights.
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